Nintendo's Fils-Aime explains E3 move: It'll be better this way

Speaking in a video posted to Facebook, the Nintendo of America president says its presence at the show will still "surprise and delight."

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CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
Don Reisinger
2 min read
Nintendo's Wii U.
Nintendo's Wii U. Nintendo

Nintendo's decision to not hold a major press conference at the E3 gaming expo next week will be "better" for everyone, the company's president said in a video posted to Facebook on Thursday.

In a nearly 3-minute video, Nintendo of America president Reggie Fils-Aime addressed concerns from fans that the company won't be holding a major press conference next week, deciding instead to hold small gatherings and use alternative means, like social networks, to share everything it has to offer at E3. In the video, he said that while he knows that "change can make people nervous," this is really the best way to disseminate information.

"We're always looking for new ways to surprise and delight," Fils-Aime said in his bid to reassure fans. "We'll still be at E3 revealing new information about upcoming games and those of you at home will still be receiving the same stream of content and updates from the show as you always have, but it will be different and it will be better."

In addition to showing off games at E3, Nintendo will make available some of the titles it'll be showing off at select Best Buy locations for two days this month. Typically, the games playable at E3 are only tried out by the media; Nintendo is trying to change that paradigm to include gamers.

Nintendo plans to stream videos over the Web next week at the show to show off its games. The company will also host a day-one wrap show. Microsoft and Sony, meanwhile, will be holding big press events to show off their wares:

Microsoft's Xbox One at E3 2013: Join us Monday, 9:30 a.m. PT (live blog)

Sony's PS4 at E3 2013: Join us Monday, 6 p.m. PT (live blog)

(Via Polygon)