Nintendo loses bid to take control of WiiU.com

The domain is being used by its owners to sell ads and to allow search related to Nintendo, its consoles, and games.

Don Reisinger
CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
Don Reisinger

Nintendo has failed in its bid to obtain the rights to WiiU.com.

Late last month, a panel of arbitrators ruled that Nintendo could not obtain the rights to WiiU.com, as shown by a case summary originally obtained by GamesIndustry.biz. Nintendo had hoped to take control over the domain, which currently houses ads and a search bar from which the owners are ostensibly generating revenue.

It's not clear from the filing why Nintendo's request was denied, but it appears likely now that in order for the company to take control over that domain, it'll need to buy the domain from the owners. Nintendo ran into a similar issue with the Wii.com domain back when that console launched. The company was forced to purchase the domain for an undisclosed sum.