CNET logo Why You Can Trust CNET

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement

Netflix Opens New Games Studio

Will we get a Grace and Frankie dating sim?

Imad Khan Senior Reporter
Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ESPN, Tom's Guide and Wired, among others.
Expertise Google, Internet Culture
Imad Khan
2 min read
Netflix logo

Netflix is opening a game development studio in Finland.

James Martin/CNET

Netflix is going all-in on video game development with the establishment of an internal studio in Helsinki, the streaming giant said Monday. It will make original games with no ads and no in-app purchases, Netflix said.

"This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games ... to our hundreds of millions of members around the world," Amir Rahimi, vice president of Game Studios at Netflix, said in a press release.

Leading the studio is former Zynga executive Marko Lastikka. Zynga is primarily a mobile developer known for making games such as FarmVille, Words with Friends, CSR Racing and other casual titles.

This new internal game studio isn't Netflix's first. Earlier this year, Netflix purchased Helsinki-based Next Games, maker of last year's mobile title Stranger Things: Puzzle Tales. Netflix also purchased Texas-based Boss Fight Studio earlier this year and California-based Night School Studio last year.

Netflix's push into gaming is part of the company's larger strategy to keep eyeballs on its platform. When Fortnite became a cultural phenomenon in 2018-19, Netflix CEO Reed Hastings said the battle royale title was more of a threat to it than TV and movie streaming rival HBO. Last year, Netflix began integrating games into its mobile apps, letting users download titles to their phones. The games were largely casual affairs, but there were a few hidden gems, such as Poinpy. At the moment, it's uncertain whether Netflix will stick to more casual titles or aim to make AAA games, like those from Sony, Nintendo and Microsoft.

Read also: Most Netflix Subscribers Reportedly Haven't Tried Its Video Games