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Microsoft to launch two Xbox One editions with bundled games

In one edition, the console comes in white with a copy of Sunset Overdrive, while the other will have a terabyte of storage and include Call of Duty: Advanced Warfare.

One new edition of the Xbox One will come in white. Microsoft

Microsoft is aiming to lure in more Xbox One buyers later this year by launching two new editions, each bundled with its own game.

Revealed on Tuesday at the Gamescom gaming trade show in Germany, one new edition will give the Xbox One a white paint job and include a wireless controller, in-game items, and other surprises. This edition will also come with a copy of the game Sunset Overdrive.

The white console was previously reserved just for Microsoft employees, according to The Verge. But starting October 28, this version will be available to anyone willing to spend $399.

Microsoft has had a tough time scoring winning sales of the Xbox One, which has consistently been beaten by Sony's PlayStation 4. In June, Microsoft tried to woo more customers with a new edition that cut the price by $100, to $399, by jettisoning the Kinect motion controller . In July, the company said sales had doubled from May to June. But Microsoft clearly still needs to shake up both the console and its selection of games to rev up sales.

The second edition will offer a specially designed console and controller, Gamespot said, and throw in a copy of Call of Duty: Advanced Warfare. As added incentive, the onboard storage will increase from 500 gigabytes to 1 terabyte. Priced at $499, this package will arrive November 3, just in time for holiday buyers.

Neither edition will come with the Kinect.