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Kids find Nintendo yummier than Oreos, M&Ms

Among the hottest brands kids love to use, the Nintendo Wii and DS came in first and second place, followed by the iPod in 12th, according to a survey from Smarty Pants.

Kids' 25 Most Loved Brands of 2009
Smarty Pants

Kids may gobble up junk food, but it seems they love playing with Nintendo devices even more.

Out of the 100 most loved brands for America's children and tweens, the Nintendo Wii and DS scored the first and second spots, according to a report by research firm Smarty Pants.

The survey "Young Love" found that even tempting snacks like Oreos and M&Ms trailed behind the Nintendo gear, taking the third and fifth spots in the list, respectively. Other techie items loved by 6- to 12-year-olds included the iPod at number 12, Sony's Playstation at 14, YouTube at 36, and Microsoft's Xbox at 42.

Kids participate in more than $500 billion in consumer spending each year, according to Smarty Pants, and their parents consider their favorites when buying everything from snacks to entertainment, both of which popped up heavily on the list.

"From Crayola to iPod, kids' most loved brands are familiar, iconic brands that delight kids and parents with variety, value, family-friendly content, and simple pleasures," Smarty Pants President Wynne Tyree said in a statement. "Interestingly, the top brands are not traditional 'for kids only' brands; in fact, many are not marketed directly to kids."

To compile the report, Smarty Pants questioned 4,700 American kids and their parents online over a period of nine months. Covered in the survey were more than 260 consumer brands across 20 different product categories.

The brands that kids liked most, said SmartyPants, were the ones that offered high-quality family time, age-appropriate content, parent-approved indulgence, variety/choice, "cool" accessibility, and chatter-worthy advertising.