That seems to be the case in some countries, where the rollout of Nintendo's wildly popular mobile game Pokemon Go has been put on hold because of overloaded servers.
While server capacity gets rejiggered, the worldwide introduction of the game to places like Britain and the Netherlands has been "paused until we're comfortable," Niantic CEO John Hanke told Business Insider. Niantic co-created the game with Nintendo.
"We thought the game would be popular, but it obviously struck a nerve," Hanke told BI.
After Pokemon Go became the No. 1 free app in Apple's US iTunes store, shares of Nintendo jumped. The state of Washington's Department of Transportation also felt compelled to post a tweet urging "No Pokemoning from behind the wheel."
With the pause, then, folks in the UK can take a break, hop in the Mini, and race out quick for a packet of crisps. Or they can jump on Twitter and check out the various jokes about the app's popularity and the beleaguered servers. Here's one for starters:
Update, 3:13 p.m. PT: A Niantic representative sent us this statement from the company: "We have been diligently working to resolve the server issues and will continue rolling out Pokemon Go to new countries in the coming days."