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E-sports worth over $450M, has impressively diverse audience

A new report from Pricewaterhouse Coopers paints a glowing picture of the booming e-sports industry.


E-sports is a phenomenon that transcends race and gender, if a new report from PwC is any indication. A survey of 700 people found that the average American e-sports consumer is gender neutral, 28 years old and racially diverse.

In hard terms, 22 percent of women and 18 percent of men say they're involved in e-sports, as either a player or a spectator or both.

Just 14 percent of the respondents who recognised e-sports were Caucasian. A further 14 percent was African American, 18 percent Asian and 23 percent Hispanic or Latino. And, interestingly, word-of-mouth was the primary driver for awareness of e-sports. That is, it hasn't been strongly marketed to any one demographic, so the audience has grown organically.

And growing it most certainly is. The PwC report projects that the global e-sports economy will generate $463 million in 2016, an increase of 43 percent on 2015. You can read the full report here.