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At long last, Nintendo cuts Wii U Deluxe price to $300

The Wii U Deluxe starts selling at the reduced price on September 20.

Don Reisinger
Former CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
Don Reisinger
2 min read
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Watch this: Unboxing Nintendo's Wii U

Nintendo has finally made a move to improve the Wii U's chances of finding more suitors.

The company on Wednesday announced that it will cut the price on the Wii U Deluxe set by $50. Starting September 20, the deluxe console will be available for $299.99. In addition, Nintendo will sell a limited-edition Wii U bundle featuring The Legend of Zelda: The Wind Waker HD on September 20 for the same $299.99 price tag.

Nintendo's announcement did not mention any changes to the Wii U Basic Set which also currently has a suggested retail price of $299.99.

The big news, however, is that Nintendo has finally decided to cut the price of the Wii U. Since its launch last year, the Wii U has collected dust on store shelves, with only 160,000 units worldwide during the last quarter. Analysts and shareholders have been pressing Nintendo to cut the console's price, but its CEO Satoru Iwata has continued to say that his company needs only to express the console's value more effectively.

It's not clear what made Nintendo change its tune, but it's possible that the company wants to separate its console from the more-expensive Xbox One and PlayStation 4 launching later this year. More importantly, some consumers might find more value in the Wii U once it's a bit cheaper.

The fourth quarter also promises to be a strong period for Nintendo's software team, with Wii Party U, Super Mario 3D World, and Donkey Kong Country: Tropical Freeze all expected to hit store shelves before the holiday season.