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Smell like a MacBook Pro with this new perfume - yes, really

A custom perfumerie has created a scent based on the smell of the inside of a MacBook box. Great news if you love smelling like packaging.

Andrew Lanxon headshot
Andrew Lanxon headshot
Andrew Lanxon Editor At Large, Lead Photographer, Europe
Andrew is CNET's go-to guy for product coverage and lead photographer for Europe. When not testing the latest phones, he can normally be found with his camera in hand, behind his drums or eating his stash of home-cooked food. Sometimes all at once.
Expertise Smartphones, Photography, iOS, Android, gaming, outdoor pursuits Credentials
  • Shortlisted for British Photography Awards 2022, Commended in Landscape Photographer of the Year 2022
Andrew Lanxon
2 min read

Have you ever opened an Apple MacBook Pro box, inhaled and thought, "If I only I could smell like the inside of this box, I'd be the coolest person ever"? If so, your (frankly disturbing) dreams are about to come true with a new fragrance by Air Aroma, based on the smell of unboxing a new MacBook Pro.

Rather than the more traditional scents of sandalwood, rose or ylang ylang, Air Aroma acquired "samples of fragrances with the aroma of glue, plastic, rubber and paper" from the South of France to create the Apple-based perfume.

"The scent encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the plastic components within the box and of course the aluminium laptop," writes Air Aroma on its website. "Apple fans will certainly recognise this smell." Why they didn't also include the dusty smell of your empty wallet is a mystery.

Thankfully -- or perhaps sadly, if you're an epic Apple fanboy -- this perfume won't actually go on sale. It's an artistic project by Australian artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn and will be puffed around the air throughout their exhibition in Melbourne. For a similar effect without travelling around the world, just go into your local Apple Store and take a deep breath.

It's evidently not enough to simply love your Apple product anymore -- those powerful specs and unibody design don't mean anything unless you smell like the inside of the packaging it came in. Personally, I'm waiting for the Canon EOS 60D anti-perspirant and Xerox printer breath-freshener to arrive so I can finally walk into a cocktail bar smelling like I work in the back-room of Currys.

What do you think of this perfume? Is it a step too far for fanboyism or is it the perfect way to show your love of all things Apple? Give me your two scents in the comments below, or over on our great-smelling Facebook page.