X

Seagate preserves Maxtor brand in sales channel

Maxtor brand is for low-end hard drives, while Seagate will be for high end.

Stephen Shankland Former Principal Writer
Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
Expertise Processors | Semiconductors | Web browsers | Quantum computing | Supercomputers | AI | 3D printing | Drones | Computer science | Physics | Programming | Materials science | USB | UWB | Android | Digital photography | Science Credentials
  • Shankland covered the tech industry for more than 25 years and was a science writer for five years before that. He has deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and more.
Stephen Shankland

Seagate, the hard drive maker that completed its acquisition of rival Maxtor in May, has adopted a dual-brand strategy for products sold to channel business partners, the company said this week. The Seagate brand will represent higher-end models and Maxtor the lower-end, the company said.

Seagate's desktop Barracuda and mobile Momentus drives have about twice the capacity as the Maxtor equivalents, DiamondMax and MobileMax. In addition, the Seagate models generally have larger cache memory sizes and come with five-year warranties rather than three-year warranties. The company also added new Maxtor models, including a 320GB desktop model and an 80GB mobile model.