Samsung's fridge has cool tech

Samsung's new refrigerator line has combined elements of design and technology to create the sort of refrigerator any designer would want in his kitchen.

Thursday Bram
Thursday Bram is a freelance journalist of over five years experience. She has worked in real estate and property management, learning the hard way the difference between the appliances that people like and the appliances that actually work in a home. Thursday currently lives in Maryland.
Thursday Bram

Samsung is exploring the world of designer refrigerators. The company has enlisted the help of Jasper Morrison, a designer with a knack for slick modern tableware, electronics, lighting, and anything else he turns his mind to.

His work on the Samsung Side-By-Side refrigerator line has made for appliances that wouldn't look too out of place in a museum exhibit. Samsung will be selling them in a variety of finishes, but--based on the pictures on Morrison's site--the true design aficionado will want one in white.

The Samsung Side-By-Side Jasper Morrison

Beyond the smooth, minimalistic appearance of the Samsung fridge, it offers plenty of innovative features that will turn this fridge into a basic creature comfort. The machine is energy efficient, employing a multicooling system to cut your energy bills. It also promises to reduce those smells that fridges seem to collect after only a few hours of use--and I promise, if anything can reduce the overwhelming scent of borscht in my fridge, I will love it forever.

But the real gem of this refrigerator's design is the Cool Select Zone Drawer. Looking fairly similar to a microwave, but located inside the fridge, this drawer offers a multitude of options, from flash freezing to optimal produce storage. It's literally the coolest gadget I've seen in a while.

The lovely exterior and advanced gadgetry come with a price tag, however: Most retailers seem to be going with $1,600 for the larger models, although a few had models on sale for Memorial Day.