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Land Rover in 360-degree bullet time

An Australian collective has created some spectacular 360-degree bullet-time photography for a car ad.

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Lexy Savvides Principal Video Producer
Lexy is an on-air presenter and award-winning producer who covers consumer tech, including the latest smartphones, wearables and emerging trends like assistive robotics. She's won two Gold Telly Awards for her video series Beta Test. Prior to her career at CNET, she was a magazine editor, radio announcer and DJ. Lexy is based in San Francisco.
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Lexy Savvides

This seamless 360-degree bullet-time video for Land Rover shows the technique at its best.

(Screenshot by CBSi)

Last year, we were wowed by this demonstration of light-painting captured in bullet-time photography. The Australian duo behind the creation, Splice Boys, have just unveiled their latest work.

A bullet-time rig consists of a number of SLRs hooked up together to simultaneously capture the same photo from different perspectives. This ad for Land Rover was filmed in China throughout 2012.

Unlike other 360-degree rigs, which show the other cameras in the finished sequence, the Splice Boys were able to come up with a clever way of getting around this technicality. They divided the circle into segments so that they could shoot the car in different locations, but still make it look like a seamless transition in the edit.

You can read more about the Splice Boys' technique in our interview.