Land Rover in 360-degree bullet time

This seamless 360-degree bullet-time video for Land Rover shows the technique at its best.

Last year, we were wowed by this demonstration of light-painting captured in bullet-time photography. The Australian duo behind the creation, Splice Boys, have just unveiled their latest work.

A bullet-time rig consists of a number of SLRs hooked up together to simultaneously capture the same photo from different perspectives. This ad for Land Rover was filmed in China throughout 2012.

Unlike other 360-degree rigs, which show the other cameras in the finished sequence, the Splice Boys were able to come up with a clever way of getting around this technicality. They divided the circle into segments so that they could shoot the car in different locations, but still make it look like a seamless transition in the edit.

You can read more about the Splice Boys' technique in our interview.