Joe Biden launches digital campaign yard signs for Animal Crossing
The presidential hopeful is targeting casual gamers.
- I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
Players can choose from among four digital yard signs.
The Joe Biden-Kamala Harris campaign for the US presidential election in November has moved into Animal Crossing: New Horizons. Players of Nintendo's social game can choose from four digital yard signs as of Tuesday. One of the signs is decked out with the Biden-Harris logo, one features three pairs of aviators in red, white and blue, another says "Joe" with a rainbow E and the final sign says "Team Joe."
To get the yard signs on your island, you can either scan the QR codes on the Nintendo Switch Online app, or find them in the Biden online campaign store. Christian Tom, director of digital partnerships for the Biden campaign, said it's an effort to find "new creative and innovative ways to meet voters where they are and bring our supporters together."
"Animal Crossing is a dynamic, diverse and powerful platform that brings communities together," Tom told CNET in an emailed statement. "Since today marks the start of fall in the game and the leaves start to change color, we are introducing a staple for the season: Team Joe yard signs."
Read more: The best Nintendo Switch games for 2020
More digital campaigning, voter education tools and Animal Crossing efforts will be launching soon, Tom said. The news was reported earlier by The Verge.
Animal Crossing sold 13 million copies in its first six weeks. It launched in March on the Nintendo Switch during the COVID-19 lockdowns.
