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It's official: New Nook Color tablet launching Nov. 7

Barnes & Noble has sent an invite out for a media event in New York on the morning of November 7. Presumably, the company will be unveiling its next-generation Nook Color tablet e-reader.

Barnes & Noble is due to release a new Nook Color on November 7, but can it come close to the Kindle Fire's $199 price?
Screenshot by David Carnoy/CNET

As we reported last week, rumor had it Barnes & Noble would be launching its next-generation, Android-powered Nook Color tablet e-reader on November 7. Now it's become official, with Barnes & Noble sending out invites to the media for an event that morning in New York.

While the invite doesn't refer to a specific device, it's a pretty safe bet to assume it's a new Nook Color, though it's unclear whether it will be called the Nook Color 2 or something else altogether. The new tablet will presumably have an upgraded processor and perhaps an upgraded screen and some additional design refinements.

The biggest question is how much the new tablet will cost. With the Kindle Fire on sale at $199 (it ships November 15), there's some pressure on B&N to come close to matching that price, though Amazon is allegedly losing money on each Fire it sells (our sources suggest the Fire currently costs around $220 to build). With that being the case, Barnes & Noble is more likely to come out with a faster, more powerful Nook Color that costs $249, though we wouldn't be surprised to see it at $299.

At the same time, the company may leave the original the Nook Color on the market and price it at $199.

Potentially, the one big advantage a new Nook Color would have over the Kindle Fire is more memory--or at least expandable memory. The Fire, which taps into Amazon's suite of audio, video, and Web services and features its new Silk Web browser and App Store for Android, has 8GB of internal memory (6GB usable) and no memory expansion slot.