When it comes to finding the perfect catch, it seems most people prefer Pokemon to dating.
It's been less than a week since Pokemon Go launched in the US, Australia and New Zealand, and already Niantic's augmented reality mobile game has pushed millions of Pokemon lovers out into the streets in the bid to catch them all.
The result: Pokemon Go is killing it in terms of popularity, according to new data from Similar Web. Just one day after it was launched in the US, the game was installed on more US Android smartphones than dating app Tinder. By day two, it was on just over 5 percent of all Android devices in the US.
Fans aren't just installing the game -- they're sticking around to play.
"Over 60 percent of those who have downloaded the app in the US are using it daily, meaning around 3 percent of the entire US Android population are users of the app," Similar Web digital insights manager Joseph Schwartz wrote in a blog post. "This metric...has put Pokemon Go neck and neck with Twitter, and in a few more days, Pokemon Go will likely have more users."
Pokemon Go, which is free to download, uses your phone's camera and GPS capabilities to put characters from the game into the world around you.
It is Nintendo's second foray into smartphone games, following the widely ignored Miitomo social app earlier this year, and the company says that, with four more smartphone games coming in its current fiscal year, which ends in March, it expects a healthy boost to its operating profit. Investors seem favorably impressed, with the company's stock soaring to close out last week.
Users are also spending more time on the Pokemon Go app than on WhatsApp, Instagram, Snapchat and Messenger, with players dedicating an average of 43 minutes and 23 seconds per day to the game.
This article is also available in Spanish. Read "'Pokémon Go' desbancó a Tinder en apenas un día".