Gizmo is a new Australian start up that is
tapping the booming market of frustrated home computer users who
are not sure where to turn for tech support.
The company is
offering both in-home and telephone support for a range of
tech issues including setting up and maintaining computer
systems, home networking, peripherals and media/entertainment
CEO Brett Chenoweth has done his homework to get Gizmo's
business model and service offering right. He claims that 97
percent of Australians try to solve tech problems for free by
tapping the IT skills of someone they know, but even the three
percent who currently spend money for support represents a AU$500
million 'cottage' industry -- one that is now serviced mainly by
small independent operators with varying levels of service
To meet the out-of-office-hours needs of home users, Gizmo
phone and in-home consultation services are available from 8am to
10pm weekdays and 9am to 6pm on weekends. If it is determined
that you need in-home support, you will be able to book next-day
service at a specific appointment time.
At launch, Gizmo is offering in-home service in Sydney only,
but the company expects its qualified technical staff of 12 to
triple by Christmas as the company expands to other Australian
metropolitan centres. Telephone support, however, is now
available nationwide by calling 1300 275 449.
From its "We've read the manuals" tag line to its flat rate
pricing structures, Gizmo's marketing plan strives to demystify
tech support. Phone support costs a Flat Rate of AU$60, but if
your query takes less than 10 minutes, a Quick Fix AU$20 rate
In-home services range in price from AU$120 to AU$240 and
pre-packaged 'Gizmopacks' like Network Me!, Upgrade Me!, and Tune
Me Up! give customers a clear idea of what they will pay for a
specified sets of services.
Gizmo offers a 'no fix, no fee' guarantee, however if the
in-home technician finds your solution requires purchasing new
hardware or software, you'll be up for a flat fee of $AU50, which
can be used as a credit against a return visit for
For more information on Gizmo services and pricing or to make
a support booking on-line, see Gizmo's web site on www.gizmo.com.au.