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GoPro and PGA Tour pair up to transform how the world sees golf

The partnership, which also includes video site SkratchTV, aims to "GoPro" the sport delivering new perspectives for fans.

Wesley Bryan/GoPro

Golf likely isn't a sport most would associate with GoPro's versatile little cameras, but that all could change with its new collaboration with the PGA Tour.

Starting with the Waste Management Phoenix Open on February 3, views from GoPro cameras will be integrated into live golf coverage. The PGA Tour will also stream the Pro-Am from the 16th hole at TPC Scottsdale's Stadium Course where the Open is being held. The tournament is billed as "the largest spectator golf event in the world" which should make for some compelling video to kickstart the partnership.

GoPro entered into a similar partnership with the NHL last year, which was extended for 2016 for an 11-part series called NHL After Dark giving you a look at late-night hockey training sessions. Because of their mounting flexibility, GoPro's cameras offer amazing perspectives for the game, showing you just how incredibly skilled these players are.

The PGA partnership aims to deliver the same type of viewer experience via golf video site SkratchTV, promising episodic video content for the sport including on-course interviews, player-worn perspectives and in-stadium fan-cams. And if you want to feel like you're really on the course, GoPro will be using its spherical capture technology to create immersive video content as well.

The Waste Management Phoenix Open will stream live at the PGA Tour Live site as well as through its iOS and Android apps and on SkratchTV.