New Google Chromecast may debut this month, report says

As Apple and Amazon upgrade their rival products, a new report says Google is revamping its blockbuster $35 electric dongle, which connects your TV to your mobile devices and computers.

Joan E. Solsman Former Senior Reporter
Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she previously wrote for Dow Jones Newswires and The Wall Street Journal. She bikes to get almost everywhere and has been doored only once.
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Joan E. Solsman

Google hasn't updated Chromecast in more than two years. Google

It's beginning to look a lot like Christmas.

Google may reveal a new version of its Chromecast streaming-media device at an event in San Francisco on September 29, making it the third tech giant to refresh its connected-TV product ahead of the holiday shopping season.

The plans were reported by 9-to-5Google, based on an unverified internal document.

Google declined to comment.

Chromecast was an immediate hit when Google introduced it in July 2013. A thumb-sized device that you stick into the back of your TV to stream content from your laptop or phone, Chromecast sold out within hours and has remained a big seller since, thanks to its $35 price compared with rival devices that run from $50 to $100. But lately Chromecast's competitive edge has dulled. Competitors Roku and Amazon released imitators, and this month Amazon and Apple both unveiled flashy new streaming-media boxes to catch shoppers' attention when they're gift hunting.

The new version of the Chromecast streaming-media device is expected to be unveiled alongside two new smartphones. The new device is expected to have a rounder look, and the second generation is expected to work with high-powered Wi-Fi signals, according to the report, which cited internal documents.