Google Said 'AI' Over 140 Times in Its 2-Hour Google I/O Keynote

Google is all in on AI, and wants the world to know it.

David Lumb Mobile Reporter
David Lumb is a mobile reporter covering how on-the-go gadgets like phones, tablets and smartwatches change our lives. Over the last decade, he's reviewed phones for TechRadar as well as covered tech, gaming, and culture for Engadget, Popular Mechanics, NBC Asian America, Increment, Fast Company and others. As a true Californian, he lives for coffee, beaches and burritos.
Expertise smartphones, smartwatches, tablets, telecom industry, mobile semiconductors, mobile gaming
Eli Blumenthal Senior Editor
Eli Blumenthal is a senior editor at CNET with a particular focus on covering the latest in the ever-changing worlds of telecom, streaming and sports. He previously worked as a technology reporter at USA Today.
Expertise 5G, mobile networks, wireless carriers, phones, tablets, streaming devices, streaming platforms, mobile and console gaming,
David Lumb
Eli Blumenthal
2 min read
Google CEO Sundar Pichai presenting at the Google I/O keynote with a screen behind reading "Making AI helpful for everyone"
Screenshot by Eli Blumenthal/CNET

Google's love for artificial intelligence was on full display Wednesday at its I/O developer conference, with executives taking nearly every opportunity to mention AI whenever possible.

At the Shoreline Amphitheater, not far from Google's Mountain View, California, headquarters, CEO Sundar Pichai walked on stage to deliver the keynote speech kicking off Google I/O and was officially the first to say "AI" -- but he was far from the last. CNET tallied that Pichai and other presenters mentioned AI roughly 143 times over the two-hour presentation, for about 1.153 AI mentions per minute. 

We got this number by looking over Google's YouTube transcript of the nearly two-hour and five-minute keynote presentation. We started our count once Pichai took the stage, and didn't factor in Google's preshow videos or DJs

Other notable AI-related mentions: 

AI is definitely the biggest trend in tech right now, gaining increased momentum since OpenAI introduced its consumer-facing application ChatGPT last Fall. Google rival Microsoft has a multibillion dollar investment in OpenAI and has already begun integrating the technology into its Bing search engine, including adding new features last week

Google was reportedly caught flat-footed by ChatGPT's release to the masses, triggering a "code red" to accelerate AI development.

Google has shown AI-related features at prior I/O events, but always as interesting perks, like Live Transcription glasses, or as future-looking projects, like its Starline conversational video chatbot. The Google I/O 2023 keynote, however, felt like a significant pivot to putting AI front and center -- and Google flexing its muscles to show it hasn't fallen behind in the race.