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Fujifilm Instax Square SQ1 simplifies selfies for instant film fans

Better pictures with less effort.

Joshua Goldman Managing Editor / Advice
Managing Editor Josh Goldman is a laptop expert and has been writing about and reviewing them since built-in Wi-Fi was an optional feature. He also covers almost anything connected to a PC, including keyboards, mice, USB-C docks and PC gaming accessories. In addition, he writes about cameras, including action cams and drones. And while he doesn't consider himself a gamer, he spends entirely too much time playing them.
Expertise Laptops, desktops and computer and PC gaming accessories including keyboards, mice and controllers, cameras, action cameras and drones Credentials
  • More than two decades experience writing about PCs and accessories, and 15 years writing about cameras of all kinds.
Joshua Goldman
2 min read
Josh Goldman/CNET

Fujifilm is taking the guesswork out of shooting great analog instant-film photos with the Instax Square SQ1. That's a good thing because instant film isn't cheap -- about 60 to 70 cents per print -- and the last thing you want is a poorly exposed shot. 

The $120 Square SQ1 trades the 3.4 by 2.1-inch (86 by 54 millimeter) prints of the company's Instax Mini cameras for square 86 by 72 mm film (3.4 by 2.8 inches). The actual picture portion measures 62 mm square (2.4 inches). I prefer this size simply because I find it easier for framing shots, especially for selfies. International prices aren't available, but $120 is about £90 or AU$160.

Like the Instax Mini 11 announced earlier this year, the SQ1 will automatically adjust shutter speed and flash output according to ambient light conditions. From my test shots, the exposure adjustment was reliable, but you have to be prepared for the flash to go off when you might not expect it. Even so, it worked better for me than remembering to change exposure settings on older Instax cameras. 


The SQ1 runs on two CR2 lithium batteries in the grip below the viewfinder. 

Josh Goldman/CNET

The camera kicks on with a twist of the lens. The lens has two positions: There's one for subjects a foot (0.3 meters) or more from the camera and a Selfie mode when you're between 12 and 20 inches (0.3 to 0.5 m) from the lens. There's also a small mirror on the front of the lens barrel so you can make sure you're framed up properly. 

The grip looks nice and has a ribbed texture to help you hold it, but it was tricky for me to hold when shooting selfies. If you've got larger hands, you'll definitely want to use the included wrist strap and watch where you rest your thumb. 

Along with the new camera, which will be available in mid-October in blue, orange and white versions, Fujifilm announced new Instax Square Rainbow and Monochrome instant packs. Like the regular square film, each pack contains 10 prints. They'll also be available in mid-October and will sell for $15 a pack. 

Although a large portion of the digital camera market has disappeared due to the prevalence of excellent phone cameras, the instant film camera market continues to be popular. Since the line's introduction in 1998, Fujifilm has sold more than 40 million Instax models globally, according to the company.