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First Prime Day deals revealed: $35 Echo Dot, $90 Echo, more

Amazon has unveiled some of the first discounts that will hit when Prime Day starts later today.

Now playing: Watch this: The real deals of Amazon Prime Day

Amazon's Prime Day online shopping extravaganza starts later today, and the company has just teased some of the first big deals available. 

As always, Amazon's own hardware is at the top of the discount list. Prime price cuts include some of the best-ever deals on the Echo speaker ($90, 50 percent off its normal $180 price) and Echo Dot ($35, down from $50). These discounts come as Amazon is looking to expand its dominance in the smart speaker market ahead of competition -- at the high end, at least -- from Apple's HomePod, which is due in December for $350. 

Also on sale is the company's new 55-inch Fire TV, down to $400 from $650. Our own David Katzmaier weighs in on what you need to know before clicking "buy" on that offer.

In addition to price cuts on Fire tablets and Kindle readers, shoppers will also find discounts on Sony headphones, Bissell vacuums, Libratone wireless speakers and August smart locks, to name just a few.

Amazon's homepage for all Prime deals is amazon.com/primedeals, while TV-specific deals will be broken out at amazon.com/primedaytvdeals. Dozens of pages of deals are already available to be flagged, though the exact discounts haven't been disclosed.

One big question mark is when these deals will hit, and how long they'll last. Prime Day follows Amazon's "lightning deal" format: tens of thousands of products go on sale every 5 minutes for the sale's 30-hour duration (starting at 6 p.m. PT/9 p.m. ET today, July 10) with limited quantities. However, an Amazon representative has confirmed to CNET that the Amazon hardware-specific deals listed below will extend throughout the entirety of the sale period.

Here's the full list, straight from Amazon's press release (now updated to incorporate some additional Amazon device deals that the company subsequently identified to us via email).

Amazon devices on sale all day:

Other deals available throughout the day:

  • Prime members who haven't yet tried Amazon Music Unlimited can add four months of the full catalog streaming service for just $0.99 when buying Echo devices, Fire TV streaming media players or Fire tablets

  • Save 30 percent on Echo Dot and TP-Link Smart Plug bundle

  • Save $50 on August Smart Lock

  • Echo Dot and Sony XB10 bundle, under $70

  • Save big on Sony XB950B1 Extra Bass Wireless Headphones

  • Save 45 percent on Libratone One Click portable Bluetooth speakers

  • Save up to 50 percent on select video games, consoles and accessories

  • Save up to 40 percent on PC gaming laptops, desktops and accessories

  • Save 30 percent on RepRap Guru 3D Printer

  • Save 50 percent on two-pack of Tile Slim Phone Finders

  • Save big on "Game of Thrones: The Complete Seasons 1-6" + Digital HD [Blu-ray]

  • Save 40 to 50 percent on Prime Exclusive clothing, handbags and more

  • Save 30 percent on select clothing, shoes and more for men, women, kids and baby

  • Save big on diamond stud earrings – 1-carat diamond stud earrings for $499.99 or ½ carat diamond stud earrings for $239.99

  • Save up to 70 percent on select Samsonite two-piece spinner sets

  • Save up to 40 percent on select furniture, mattresses and rugs

  • Save 20 percent on nursery essentials

  • Save $100 on the Bissell Multi Reach Cordless Stick Vacuum

  • Save up to 40 percent on Radio Flyer, Crayola, K'NEX and more

  • Save up to 30 percent on select Under Armour training gear

  • Save 30 percent on select adidas apparel

  • Save up to 50 percent on select Callaway Golf products

  • Skywalker Trampolines Jump N' Dunk Trampoline with safety enclosure and basketball hoop, 8-Feet, only $119.99

  • Save 30 percent on the Sportstuff 1030 Adventure Stand Up Paddleboard with accessories

  • Save 25 percent or more on AmazonBasics -- from office products to outdoor gear

  • Get 20 percent back on thousands of items with an Amazon Prime credit card including select Disney Pixar Cars toys, select Thule jogging strollers and luggage, and select Yamaha musical instruments

  • Save up to 50 percent on grocery items by Amazon, including Wickedly Prime and Happy Belly products

  • Save 40 percent off your first six months of Audible membership, and enjoy the world's largest library of audiobooks plus original audio programming (just $8.95 per month for 6 months)

TV-specific deals (also highlighted in the release) are as follows:

  • 25 percent off select TCL smart TVs, starting at $119.99 for a 28-inch
  • 32-inch 720p TCL TV, only $99.99
  • 40-inch 1080p TCL TV, only $199.99
  • 55-inch premium brand 4K smart LED TV, only $599.99
  • Get 15 percent back on select Samsung TVs, audio and more on Prime Day with an Amazon Prime credit card

For Prime Day tips, check out 9 things you should know about Prime Day.

Check out CNET's list of the best Prime Day 2017 deals so far, which we'll be updating throughout the sale.

See all of CNET's coverage of Prime Day 2017 or head straight to Amazon to see all Prime Day deals.

Update: Originally published 7:31 a.m. PT, updated 10:13 a.m. PT with additional information and links.