Apple's 'hello again' Mac launch: Join us today for live blog

CNET will kick off its live, blow-by-blow coverage at 9 a.m. PT, one hour before the official event where Apple will unveil its first major MacBook Pro update in four years.

Shara Tibken Former managing editor
Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."
Shara Tibken
2 min read
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It's Mac time.

Apple will host an event today at its headquarters in Cupertino, California, to show off its latest computers. The biggest updates are expected to come to the MacBook Pro, Apple's workhorse laptop beloved by creative professionals. The computer hasn't seen a major design update since Apple added the Retina Display in 2012.

CNET will be in Cupertino to bring you news, commentary and photos from the event. We'll kick things off at 9 a.m. PT with a live show, followed by Apple's event at 10 a.m. PT.

You can catch our live blog here.

The Mac business might not be as big -- or as sexy -- as Apple's iPhone business, but it remains an important focus for Apple. The company generates less than 15 percent of its sales from Macs, but the devices help flesh out its family of products, which are increasingly designed to work together.

Apple has updated its Macs every year, but most of those changes have been tweaks more than huge innovations, especially when it comes to the MacBook Pro. The big computer changes have come to the 12-inch MacBook, the design of which was completely overhauled last year, and to desktop computers like the iMac and the Mac Pro. Even those devices are in need of an update, especially when compared with rival machines that get rapid upgrades from Microsoft and other Windows PC makers.

The new MacBook Pros will reportedly have an OLED touchscreen in place of function keys, be unlockable with Touch ID and feature Thunderbolt 3 USB-C ports. Those long-held rumors got a considerable boost earlier in the week, when images pulled from the latest version of the MacOS Sierra operating system appeared to show at least two of those three features.

Thursday's event comes two days after Apple released its financial results for its latest quarter, which ended September 24. The company reported its third straight quarter of weaker iPhone sales and marked its first fiscal year of lower phone sales since the blockbuster device was introduced in 2007. The earnings focus was primarily on iPhones, but Mac sales also showed a 14 percent decline year over year to 4.9 million units.
First published, October 25 at 9 a.m. PT.
Update, October 27 at 6:05 a.m. PT: Added data on Apple earnings.

Update, October 27 at 7:43 a.m. PT: Added info on leaked screenshots.