Apple joins Instagram to show off iPhone photos (of course)

Instagram has 700 million monthly active users, hundreds of millions of which undoubtedly post from their iPhones. Now Apple has joined them, and you'll never guess what phone took its first photos.

After finally setting up its account at the photo-centric social media service today, the tech giant has over 10,000 followers and nine posts, all #ShotoniPhone. The tagline is used extensively in Apple's advertising campaigns.

#ShotoniPhone by… - 1. Paul O. @pauloctavious “I’ve just always been attracted to rainbows. It’s like magic. But now that I know how rainbows are made, it’s like I’m performing my own magic.” - 2. Tyrone P. @robotfaced “I’ve actually found two or three, or let’s say two and a half, species of chameleons that are not officially known to science. You can’t look in a text book or a field guide and find these animals. There’s simply not enough known about them.” - 3. Jirasak P @joez19 “I live in a small town and own a small trucking fleet in Thailand. I am not a professional photographer.” - 4. Jenn Z. @thesdcowgirl “I feel claustrophobic when I go to the city now. You get so used to being able to see for miles. I call it cowgirl church.” - 5. Yais Y. @_yaisyusman_ “I call the series The Hanging Collection. It's simply creating an illusion of a person hanging.”

A post shared by apple (@apple) on Aug 7, 2017 at 5:11am PDT

While Apple is late to the Instagram game, at least it's more active there than on twitter and Facebook, where its pages show exactly zero posts.

Apple did not immediately reply to a request for comment.