Another Apple event: Oct. 18 could unleash next-gen Silicon Macs
Apple Unleashed happens next week, following the tech giant's big iPhone 13 unveiling last month.
Ian SherrContributor and Former Editor at Large / News
Ian Sherr (he/him/his) grew up in the San Francisco Bay Area, so he's always had a connection to the tech world. As an editor at large at CNET, he wrote about Apple, Microsoft, VR, video games and internet troubles. Aside from writing, he tinkers with tech at home, is a longtime fencer -- the kind with swords -- and began woodworking during the pandemic.
Apple's already had a busy fall, releasing the iPad Mini, Apple Watch Series 7 and iPhone 13. Now, it's got "one more thing" to show us. The tech giant announced a new online-only event planned for Monday, Oct. 18, at 10 a.m. PT, 1 p.m. ET, 6 p.m. UK and 3 a.m. Tuesday AEST. Apple's event will be streamed live via the company's website. (Here's everything we know about the October Apple Unleashed event so far.)
Part of the company's standout success was its new M1 computers, which were praised by reviewers like CNET's own Dan Ackerman, who cited the MacBook Air M1's speed and battery life. Customers liked them too, Apple said, helping push Mac sales to record levels.
As is typical, the company didn't say what its product event will be about, but it offered some clues in its announcement. Apple SVP of Marketing Greg Joswiak tweeted an image similar to the announcement teaser about Apple being "unleashed."
Apple's used this type of language in the past when talking about its computers, and particularly its newest M1 devices. The company's highlighted their speed and performance over previous Intel-powered Macs, as well as the competition. So it's no surprise that whatever Apple has up its sleeves for this upcoming event, we'll be hearing a lot about how speedy they are.
Apple included an AR-experience on its website to coincide with its announcement that iPhone and iPad users can access by clicking on the event teaser image. The AR experience largely mirrors the invite, with lights passing by as if you're speeding through space. It also has guitar riffs reminiscent of 1980's-era Hollywood car chases, just to give it that extra-speedy vibe.
CNET's global team will cover Apple's event, as it's done with other conferences that have shifted online. Our coverage will include the real-time updates, commentary and analysis you can only get here.