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Amazon unveils Black Friday deals starting on Nov. 25

The retail giant says customers can count on reliable delivery this holiday season.

Amazon delivery and return
James Martin/CNET
This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.

Amazon is offering up 48 hours of deals as part of its Black Friday shopping event starting on Nov. 25. The retail giant on Monday said it'll be presenting you with "thousands of deals" on items including electronics, toys, kitchen items and Alexa-powered devices. 

Black Friday, traditionally the day following Thanksgiving, marks the generally accepted beginning of holiday shopping, but the sales season has been creeping earlier in recent years. Some shoppers may also be looking to grab holiday items earlier this year as the pandemic and shortages of key materials have disrupted global supply chains, meaning online orders could take longer than usual to get delivered

Amazon on Monday said it's made investments in fulfillment and transportation networks to "ensure reliable delivery for customers this holiday season." The company also highlighted one-day and same-day delivery options available to Amazon Prime members, who pay $119 a year for the subscription service. 

People will be able to shop Amazon's Black Friday deals on the retailer's website and shopping app, as well as at some of Amazon's brick-and-mortar stores, from Nov. 25 to 26. Amazon will also have Black Friday livestreams to show off items and announce deals, which can be watched on its site or the Amazon Live app on Fire TV.  

Here's a look at some the deals Amazon highlighted for its Black Friday event:

  • Holiday toy list: Save on dolls, toys and accessories from L.O.L. Surprise, PAW Patrol, Bluey, Little Tikes, Fisher-Price, Barbie, Hot Wheels and more. Save up to 30% on party games from Cards Against Humanity and gifts from Disney, Marvel, DC and PJ Masks.
  • Seasonal fashion: Save on a selection of footwear, apparel, accessories and best sellers, including up to 40% on Levi's for the family and up to 30% on Adidas. Save up to 25% on select Fall Fashion styles from Shopbop, including Rag & Bone, Frame and Mother Denim. Save up to 25% on a Made For You custom T-shirt, and up to 30% on Staples by The Drop. Plus, shoppers save $10 when they spend $50 on their first order from Prime Try Before You Buy, and both new and existing customers save $10 when they spend $50 with Personal Shopper by Prime Try Before You Buy (terms and conditions apply).
  • Home entertaining and decor: Save up to 40% on Instant Brands kitchen appliances. Save up to 43% on robot, cordless and upright vacuums from Shark. Save up to 30% on air purifiers from Levoit and Coway. Save up to 15% on select furniture.
  • Electronics: Save up to 30% on select TVs from Samsung, Sony and LG. Save on select headphones from Bose, Sony and Beats. Save up to 29% on select Garmin watches and navigation products. Save up to 30% on select desktops, laptops, monitors and tablets. Receive a $50 Amazon promotional credit with the purchase of Oculus Quest 2. Save $40 with the purchase of FlashForge Adventurer 3 Lite 3D Printer.
  • Beauty: Save $50 on Sunday Riley Mini Vault Skincare Collection, an Amazon exclusive. Save up to 30% on lash serums and hair sprays from Grande Cosmetics and Color Wow. Save up to 40% on grooming appliances from Braun and Panasonic. Save up to 50% on Waterpik.
  • Amazon brands: Save up to 30% on men's and women's fashion. Save up to 30% on tech accessories and home products. Save up to 35% on fitness and wellness essentials. Save up to 40% on pet food from Wag. Save up to 20% on baby products from Mama Bear.
  • Amazon devices: Save up to 42% on select Alexa-enabled devices including Echo Show 5 (2nd Gen) Kids, Echo Buds (2nd gen) with wired case and Echo Frames (2nd gen). Save up to 30% on Amazon Fire TV 50" 4-Series. Save up to 30% on the Kindle Oasis. Save up to 50% on the Fire TV Stick 4K. Save up to 50% on select Fire HD tablets. Save up to 30% on Blink video Doorbell. Save $20 on the Luna Controller.
  • Tools, garden and automotive: Save up to 30% on select Dewalt tools. Save up to 31% on select generators from DuroMax. Save up to 30% on select AeroGarden indoor gardens. Save up to 30% on select auto parts and accessories.
  • Sports and outdoors: Save up to 30% on select Coleman and Marmot equipment. Save up to 30% on select Team Sports products.
  • Entertainment: Save up to 50% on select Prime Video movies to rent or buy, from new releases to classics, plus hit TV shows, seasonal content and more. And save with Amazon Music Unlimited, free for three months for new customers, or free for six months with the purchase of select Amazon Echo devices. Readers can also save up to 80% on more than 100 bestsellers on Kindle, 50% or more on select Kindle Exclusive titles, up to 50% on Amazon exclusive print titles and up to 30% on children's books.
  • Virtual travel and experiences: Save up to 50% on all Amazon Explore experiences, hosted by local experts. US customers have access to a wide range of livestreamed, interactive experiences across the globe. Customers can shop unique items, learn how holidays are celebrated around the world and gift experiences to their friends and family.