It's also killing its proprietary SA mount.
And it sounds awesome.
Five of its Art-series lenses for Sony FE-mount-compatible cameras are here for your A-series attachment.
It's not as cheap as we're used to from Sigma, but the price isn't bad for a fast telephoto.
This looks like a tempting, albeit more expensive, replacement for Sony's meh 28-70mm f3.5-5.6 full-frame kit lens.
From barely digital to seriously high tech, it was a surprisingly good year for camera fans.
A wide angle zoom, portrait and supertelephoto will arrive starting in October.
The company's new Cine lenses are designed with Sigma's characteristic classic touch, and most are designed for use with full-frame cameras.
The company's entrance into the pro video lens market is comprised of core lenses, most of which are optimized for full-frame rather than Super 35.
LIke its enthusiast compacts, Sigma's Foveon-based interchangeable-lens models are kind of odd.
In addition to a 30mm f1.4 that Sigma says is affordable and a 50-100mm f1.8, the company also introduces an intelligent Canon-to-Sony-E-mount converter.
Need some inspiration? Try one of these lenses, available for less than $1,000, £700 or AU$1,400 for a change of pace.
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