Trump partners with major media networks for coronavirus information blitz
Public service announcements will appear from the government across Disney, ABC, CBS and iHeartMedia.
Corinne ReichertSenior Editor
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
I've been covering technology and mobile for 12 years, first as a telecommunications reporter and assistant editor at ZDNet in Australia, then as CNET's West Coast head of breaking news, and now in the Thought Leadership team.
US President Donald Trump said Wednesday the government is partnering with major media networks, digital platforms and the Ad Council to help bring information about the novel
directly to Americans. The partnership is part of an effort to combat the spread of COVID-19, the disease caused by the virus, through public service announcements about social distancing, hygiene and mental health.
NBCUniversal will create videos and graphics in both English and Spanish to explain how best to protect yourself and prevent the spread of COVID-19. Walt
will carry messaging on their channels and platforms for families and parents. iHeartMedia, which operates radio stations, will also carry messaging about social distancing and high-risk populations across its stations.
ViacomCBS will run a campaign called #AloneTogether in partnership with the Ad Council, targeting youth and entertainment brands like MTV, Comedy Central, Nickelodeon, Paramount Network, CMT, VH1, BET,
, CBS All-Access, Awesomeness, Pluto TV and Showtime. The "talent-led" national campaign will provide education on social distancing, and will push "unity through entertainment." It'll be available in English and Spanish, and supported by CBS' own We're In This Together campaign carrying public health messaging. Nickelodeon is tailoring a specific campaign for children about hand washing and education topics while quarantining at home. (Note: CNET is owned by ViacomCBS.)
First Lady Melania Trump will appear in these nationally broadcast public service announcements, as will Dr. Deborah Birx, Surgeon General Jerome M. Adams, Dr. Anthony Fauci and other Trump administration officials.