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Lexus torments us with hoverboard marketing stunt

Does it really McFly? Lexus gets the world talking about hoverboards again. CNET Update explores other hoverboard technology, and we get perked up for Ripples -- a machine that prints designs on coffee.

Lexus is toying with our hoverboard-loving hearts.

The luxury carmaker promoted images of a "working" hoverboard -- something similar to what Marty McFly used in "Back to the Future Part II" -- but it's not for sale, nor does it work as imagined in the film. The Lexus hoverboard appears to float on concrete in a teaser video, but that's because the video was shot in a specially designed environment with magnets underneath the surface, as USA Today reports.

Hoverboards do work... when used over a special conductive surface. Watch CNET Update to learn about the levitating Hendo Hoverboard, a technology similar to what Lexus is showing off. And although these hoverboards don't have the power to work on water, there is another company that found a way to print on water:

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Lexus torments us with hoverboard marketing stunt