A new model in Hewlett-Packard's Folio 13 series is available at Wal-Mart for $100 less than the standard HP price, making one of the most highly rated ultrabooks to date also one of the least expensive.
The online Wal-Mart price is $798, about $100 less than the standard model on HP's Web site.
Wal-Mart's SKU uses a 1.4GHz Intel Core i3-2367M processor compared to the higher-end 1.6GHz Intel Core i5-2467M chip in the $899 model on HP's site.
Everything else is pretty much the same, including 4GB of memory and a 128GB solid state drive.
The Folio 13 is one of the least expensive SSD-packing ultrabooks -- skinny laptops that strive to combine tablet-like portability with standard laptop productivity -- from a top-tier vendor. Toshiba's Portege model Z835-P330 has been priced as low as $799.99 and generally sells at retailers like Best Buy for under $850. The Portege also includes a 128GB SSD.
A major ultrabook marketing campaign will begin next month, according to Gap Intelligence analyst Deron Kershaw. Though Intel will likely turn up the sales pitch volume later this year too when ultrabooks packing its next-gen Ivy Bridge chip begin to appear in volume with Windows 8.
"A flood of new models are hitting the market in the second half of the year," Kershaw said.