"Twisted adds American muscle to a British classic"
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Twisted adds American muscle to a British classic
My name is Charles [UNKNOWN] and I'm the [UNKNOWN] Twisted.
Twisted came about in 2000 or maybe 2001, so we were giving Predominantly fenders, but also Range Rover's discoveries and so on, more power.
So making them perform better, tow better.
Better in everyday use.
And off the back of the power came, can we make it mor comfortable, can we make it handle better, can we make it stop better.
And that really is how Twisted evolved.
So we moved into here.
This is sort of Twisted HQ, if you like.
Moved into here June of 14.
We've been on the same industrial estate since 2008 [UNKNOWN].
And we started out with a very small unit.
We very quickly took on another and then another and then another.
And what we tried to do is amalgamate everything into one.
So we have the main factory's inside here where we carry out all works.
And we've got, I think there's 20 people here at the moment full-time and a few that come and go as required.
Depends on large.
They take up a lot of space.
I think we've got about 44 on site at the moment and we don't leave a single one out for the night.
So we spend about two and a half hours a day just literally carting it out.
It's like a defend tetrus in here on the evening.
We fill the places.
The Land Rover for many people is a pas-
I think it's fair to say that our customers, they would otherwise buy a defender.
If twisted didn't exist, they would buy the standard products, and there is nothing wrong with the standard products.
I think what we do really is we just make that base product so much better Everyday use.
We're not, and this is really important, we're not trying to turn it into something that it isn't.
It isn't a replacement for any other vehicle on the road.
It's a Defender and it does the job that a Defender does.
When we finished with it, it just does it in a much nicer manner.
Fundamentally what we're doing is making that vehicle fit The customer's lifestyle fit the use that they have for it.
As a product, I've always loved it and admired it, and I've seen flaws in it.
So, the base product was great.
He did a particular job, but I felt it could do something else.
And when everybody else was Modifying, altering, changing Defender 19110, to be better off road.
I felt the vehicle ought to be better on the road.
So, really important to maintain the off road ability, so in all of the development work that we've done with it, the suspension power, drive line, interior.
It still got to do that original job in a very effective way, but be better in the environment that it gets used most, which is on the road.
Having built so many vehicles, we know what people want roughly.
So, we've got these standard products but thereafter we do the special builds.
So a customer can come pick and choose every single aspects of that build.
The standard models will always have suspension changes.
They will always have driveline changes, interior work, sound proofing, panel alignment.
More power, better brakes, different door [UNKNOWN] different seating.
A little changes to the steering wheel position.
A particular tire option that we love, and it just works beautifully.
We have particular rim that we use with various offset.
And I suppose at each stage, we've got about three options.
So, three options of suspension, three options in braking, three options in power seating positions and so on and so forth.
So we do our absolute best to make the vehicle fit around the person.
So special builds can be anything from a customer who already owns the defender.
And, that is the vehicle that they want to alter.
Or it might be a customer who just wants to create something that absolutely So different engine options.
You do fit a Ford 3.2 diesel opposed to the standard Land Rover Ford 2.2.
We also fit a General Motors 6.2, so we've got 170 horsepower from the 2.2 to about 240 from the 3.2 And towards 500 from 6.2 so three engine options.
And literally they have whatever they want.
So we actually have about three years worth of vehicles coming through within then next ten months.But we're gonna stock pile and build for our customers over the next three years.
at which point the new defender will come out which we will no doubt look into and do something with.
But the business, the people, the passion remains entirely remains with this current products.
I believe we will see an awful lot of restoration coming through and naturally defender.
Anybody thinking defender...
If you want something beautifully finished, properly put together, very well thought through, take things twisted.
So the two go together very well.
So I think that's your restorational b-pass.
I'm really lucky to have found some great people who love what they do.
But they're not necessarily from an automotive background.
They're not necessarily from a Landro background.
They just come along, love the product and want to make it better.
We're not checking time.
We're not saying, you know, you've got four hours to do that job.
If that's the job, this is how it needs to be.
Just make it happen.
And the guys are amazing.
You know, we're privileged to work with them, really.
If somebody wants a Defender but the standard one won't do, We're the company that will make the Defender do for them what they want it to do, but we won't ruin it.
We'll maintain the integrity of the vehicle.
We'll keep the iconic status.
It will still look like a Defender, but it will be oh so much better.
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