Rolls-Royce holds a unique place in the automotive world.
A shining beacon of luxury and craftsmanship, but has always been one name that has truly summed up everything a roller possibly can be.
In 1925, the world first laid eyes on a Rolls-Royce Phantom and 92 years on that name has dominated the world of car opulence.
And in 2017 in a world that would be unrecognizable to those people who first laid eyes on it in the 20s, the Phantom is back.
From the 1920s onward each generation had its own Phantom And with the customer base that has included royalty of what stats are like.
The Phantom has been the go-to car for anyone wanting to express their success in a car they will choose to be seen in.
Now in it's eighth generation, the new Phantom strikes an imposing stats ready for a new crop of the 1% of the 1%.
The new pantheon grill is now larger than ever but now also seamlessly blends into the front, contributing to a monolithic appearance.
The sense of volume continues down the profile where more reductionist approach makes the car look less fussy than the previous generation.
The tapered rear hides a lot of the bulk, and the new roofline makes the whole car feel like the continuation of a single thought from front end, rather than just a collection of parts.
The interior gets an overhaul too, with a new entertainment system in what Rolls Royce is calling the gallery, offering a new level of bespoke for customers.
Artists can be commissioned to create a fully unique artistic treatment to adorn the beautiful cabin, making a car that was all ready infinitely customizable even more special to each customer.
Under the skin, the new Phantom features a new aluminum architecture that not only improve rigidity, and with it right comfort.
But will also underpin all future Rolls Royce models.
Powering the new Phantom is an all new 6.75 liter twin turbo V12 engine that should not only provide the effortless power needed to bring the heft of this car up to speed comfortably and quickly, it's also 10% quieter.
We'll have to wait a little bit longer until we can drive it but it's hard to imagine it would be anything less than sublime.