Anytime you see a company portray its product, whatever it may be as climate or carbon neutral.
It means the company made sizable investments in offsetting whatever emissions occur in the production process.
Basically, we don't have the technology to make every product squeaky clean.
But Pollstar said on Wednesday, it's on a path to make it happen.
By 2030, it plans to build climate neutral cars without the need for any sort of offsetting projects.
Titled The Pollstar Zero Project, the brand's goal is to rethink the production process for the future.
iron out a system to balance carbon emissions and sell cars without the carbon footprint they come along with.
Although Pollstar sells electric cars, there's still a lot of emissions that come from mining, battery materials, refining said materials and of course building the entire car.
It won't be easy and the 2030 timeframe is Pretty ambitious.
But posts are plans to make this climate goal into all of its business segments.
That even includes climate targets for its employee bonus system to achieve.
The company will hold itself accountable even further with product sustainability declarations, you know how you see the calorie count for your favorite fast food meal these days?
This is in the same vein.
Pollstar will post a car's carbon footprint and trace risk materials online and other brands retail spaces.
That way consumers can see what goes into building a pole, Star TV.
Come 2030 However, these carbon footprint receipts won't show a footprint at all if postar has its way