-Let's face it.
Kia doesn't make any ugly cars anymore.
It did for a long time, but they've cleaned the house.
Head designer, Peter Schreyer, comes over from Audi and he blew things up.
You've got this all hot-looking car.
You've got the Optima, the much more handsome sister of the Sonata in the US and many other models, but the one that really shows they have turned a big corner is this
new concept called the GT.
Check this out.
This is a big-appearing car.
It's not a huge car, but it does appear to be massive and have great presence as you can see.
And there's a usual designer language, but how it looks like it's moving 100 miles an hour and standing still, they always say that.
But notice how it's taking a little bit of a page out of Jaguar XK or XF.
There's a little bit of Aston Martin.
There's 4-door coupe out of Panamera.
You've got a lot of upscale tones and upscale structures in this car.
And while I'm starting to sound like a
car design copywriter, no one beats their copywriter.
Check this out.
Pure excellence, a lazy day by the sea, the smell of black coffee, the feel of a luxurious leather briefcase, the ticking of a precision watch.
That's not the key a few years ago.
