BMW Mog interface
You know Pandora is great especially in the car, except those times when you wear out the thumbs down button because you get like 7 or 8 crappy songs in a row, it happens.
Your iPod is great.
All the music on there is stuff you like, except for the ones you don't like anymore.
So where is the middle ground between predictive and on demand when you're on the road.
That's what Mog says they are.
It's a streaming service that mounts up on your iPhone for now and BMW's and Mini's.
You put this in this cradle right here and then it let's you do either predictive streaming like Pandora or you can do (onesie twosie?) stuff.
Pick the exact song you want like Spotify.
All of these of course wirelessly.
It also lets you do interesting blend sort of Spotifies artist specificity with Pandora's predictive playlist and let's take a look how it actually works in this car.
You get this kind of cover flow looking thing which is very attractive.
Those not literally cover flow.
Now the tool you're gonna wear out the most is gonna be search.
This is where it's really cool.
You can go artist, album or song.
They've got 13 million tracks in their library.
One of the largest out there.
If I search an artist for example, here come all the albums that they've got from artist and then I can dig any one of those and find songs and add those to a queue to keep them playing or it will just play through the album naturally in track order, so its all kind of very logical and intuitive.
Here's what interesting, I can also say make that artist the core of radio mode, like you do with Pandora.
Say play this artist to play this song and make a playlist out of it.
They do that, but they also let me do this, I can say only tracks by that artist as supposed to going off and playing stuff that they think sounds like that artist, which I don't think sounds like that artist or I can go to similar which is more Pandora like.
Now notice everything I'm doing here is BMW Idrive Style, not a special interface from Mog.
The means I use the Idrive knob to navigate and select this inscrutable little icons on the left, but once you get used to them, they actually make sense, but let's look at the cost.
First of all, in this BMW, you've got to have BMW apps, that's a $250 option.
On top of that, you have to have an LCD based car, which is another cost of several thousand, depending which model you buy.
Then there's the $10 a month to get Mog at the premium level which allows all of this mobile technology to use it through your phone and through your car.
Now, how hard will Mog hit your wireless data plan?
Their mobile version streams at 64 kilobits, sounds fine, not amazing.
That comes out to about 28 megabytes per hour.
Let's take the average US commute of around 25 minutes each way or about 17 hours a month.
If you listen to Mog 80% of that time on commute alone, that's about 380 megabytes of data.
Well under the typical 3g data plan of 2 or 3 gigabytes, but it would also probably double the average amount of data you're using today.
Okay, so its a little pricey in this particular use case, it is well done , but here's what would be better done, if Apple opens up the Siri Voice Command API to developers like Mog, so I could Siri drive the Mog app on my phone, then I don't have to worry about what automakers support what.
That to me is the secret sauce, I hope they agree.
Up Next
2022 Ford Bronco Raptor: This Big Bronco Is Here
Up Next
2022 Ford Bronco Raptor: This Big Bronco Is Here
2022 Ford F-150 Raptor Goes Big With 37-Inch Tires
2022 Ford F-150 Raptor Goes Big With 37-Inch Tires
2022 Volvo C40 Recharge Is a Sharp-Looking Swedish EV
2022 Volvo C40 Recharge Is a Sharp-Looking Swedish EV
EVs vs. Gas Engines: We Do the Math on Carbon Emissions
EVs vs. Gas Engines: We Do the Math on Carbon Emissions
2022 Yamaha XSR900 Breaks Away From the Cafe, and Onto the 1980s GP Grid
2022 Yamaha XSR900 Breaks Away From the Cafe, and Onto the 1980s GP Grid
2023 Nissan Z First Drive: A Hotter Performer With Newfound Tech Smarts
2023 Nissan Z First Drive: A Hotter Performer With Newfound Tech Smarts
Driving Porsche's Top-Secret Prototype Electric Race Car!
Driving Porsche's Top-Secret Prototype Electric Race Car!
Our First Look at the All-New 2023 Ranger Rover Sport
Our First Look at the All-New 2023 Ranger Rover Sport
2022 GMC Sierra AT4X: More Capable, Still Fancy
2022 GMC Sierra AT4X: More Capable, Still Fancy
This Dakar Rig From Audi Runs on Electricity and We Drove It
This Dakar Rig From Audi Runs on Electricity and We Drove It
Tech Shows
Latest News All latest news
Apple and Meta Are Competing for Your Memories
Apple and Meta Are Competing for Your Memories
Nvidia's Project GR00T vs. Tesla Optimus: Competing Robot Strategies
Nvidia's Project GR00T vs. Tesla Optimus: Competing Robot Strategies
What Google Gemini AI on the iPhone Could Look Like
What Google Gemini AI on the iPhone Could Look Like
DOJ Sues Apple: Everything to Know About the Antitrust Suit
DOJ Sues Apple: Everything to Know About the Antitrust Suit
Microsoft Surface Pro 10, Surface Laptop 6 Are Here
Microsoft Surface Pro 10, Surface Laptop 6 Are Here
Everything Announced at Microsoft Copilot and Surface Event
Everything Announced at Microsoft Copilot and Surface Event
Most Popular All most popular
First Look at TSA's Self-Screening Tech (in VR!)
First Look at TSA's Self-Screening Tech (in VR!)
Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
'Circle to Search' Lets Users Google From Any Screen
'Circle to Search' Lets Users Google From Any Screen
Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
Samsung Galaxy Ring: First Impressions
Samsung Galaxy Ring: First Impressions
Best of Show: The Coolest Gadgets of CES 2024
Best of Show: The Coolest Gadgets of CES 2024
Latest Products All latest products
Nuro R3 is an Adorable Self-Driving Snack Bar
Nuro R3 is an Adorable Self-Driving Snack Bar
First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
Best of MWC 2024: Bendable Screens, AI Wearables and More
Best of MWC 2024: Bendable Screens, AI Wearables and More
This Concept Laptop from Lenovo Has a Transparent Display
This Concept Laptop from Lenovo Has a Transparent Display
Motorola's Rollable Concept Phone Wraps on Your Wrist
Motorola's Rollable Concept Phone Wraps on Your Wrist
See Adobe Lightroom on the Apple Vision Pro
See Adobe Lightroom on the Apple Vision Pro
Latest How To All how to videos
Windows 11 Tips and Hidden Features
Windows 11 Tips and Hidden Features
Vision Pro App Walkthrough -- VisionOS 1.0.3
Vision Pro App Walkthrough -- VisionOS 1.0.3
Tips and Tricks for the Galaxy S24 Ultra
Tips and Tricks for the Galaxy S24 Ultra
TikTok Is Now on the Apple Vision Pro
TikTok Is Now on the Apple Vision Pro
Get Your TV Ready for the Big Game: Super Bowl Setup Tips
Get Your TV Ready for the Big Game: Super Bowl Setup Tips
How to Use a Quest 3 Like the Vision Pro