BMW Mog interface
BMW Mog interface
3:12

BMW Mog interface

Automobiles
You know Pandora is great especially in the car, except those times when you wear out the thumbs down button because you get like 7 or 8 crappy songs in a row, it happens. Your iPod is great. All the music on there is stuff you like, except for the ones you don't like anymore. So where is the middle ground between predictive and on demand when you're on the road. That's what Mog says they are. It's a streaming service that mounts up on your iPhone for now and BMW's and Mini's. You put this in this cradle right here and then it let's you do either predictive streaming like Pandora or you can do (onesie twosie?) stuff. Pick the exact song you want like Spotify. All of these of course wirelessly. It also lets you do interesting blend sort of Spotifies artist specificity with Pandora's predictive playlist and let's take a look how it actually works in this car. You get this kind of cover flow looking thing which is very attractive. Those not literally cover flow. Now the tool you're gonna wear out the most is gonna be search. This is where it's really cool. You can go artist, album or song. They've got 13 million tracks in their library. One of the largest out there. If I search an artist for example, here come all the albums that they've got from artist and then I can dig any one of those and find songs and add those to a queue to keep them playing or it will just play through the album naturally in track order, so its all kind of very logical and intuitive. Here's what interesting, I can also say make that artist the core of radio mode, like you do with Pandora. Say play this artist to play this song and make a playlist out of it. They do that, but they also let me do this, I can say only tracks by that artist as supposed to going off and playing stuff that they think sounds like that artist, which I don't think sounds like that artist or I can go to similar which is more Pandora like. Now notice everything I'm doing here is BMW Idrive Style, not a special interface from Mog. The means I use the Idrive knob to navigate and select this inscrutable little icons on the left, but once you get used to them, they actually make sense, but let's look at the cost. First of all, in this BMW, you've got to have BMW apps, that's a $250 option. On top of that, you have to have an LCD based car, which is another cost of several thousand, depending which model you buy. Then there's the $10 a month to get Mog at the premium level which allows all of this mobile technology to use it through your phone and through your car. Now, how hard will Mog hit your wireless data plan? Their mobile version streams at 64 kilobits, sounds fine, not amazing. That comes out to about 28 megabytes per hour. Let's take the average US commute of around 25 minutes each way or about 17 hours a month. If you listen to Mog 80% of that time on commute alone, that's about 380 megabytes of data. Well under the typical 3g data plan of 2 or 3 gigabytes, but it would also probably double the average amount of data you're using today. Okay, so its a little pricey in this particular use case, it is well done , but here's what would be better done, if Apple opens up the Siri Voice Command API to developers like Mog, so I could Siri drive the Mog app on my phone, then I don't have to worry about what automakers support what. That to me is the secret sauce, I hope they agree.

Up Next

2022 Ford Bronco Raptor: This Big Bronco Is Here
ford-bronco-raptor-still-v1

Up Next

2022 Ford Bronco Raptor: This Big Bronco Is Here

2022 Ford F-150 Raptor Goes Big With 37-Inch Tires
f-150-raptor-still

2022 Ford F-150 Raptor Goes Big With 37-Inch Tires

2022 Volvo C40 Recharge Is a Sharp-Looking Swedish EV
volvo-c40-recharge-still

2022 Volvo C40 Recharge Is a Sharp-Looking Swedish EV

EVs vs. Gas Engines: We Do the Math on Carbon Emissions
evs-exposed-still

EVs vs. Gas Engines: We Do the Math on Carbon Emissions

2022 Yamaha XSR900 Breaks Away From the Cafe, and Onto the 1980s GP Grid
yamaha-still

2022 Yamaha XSR900 Breaks Away From the Cafe, and Onto the 1980s GP Grid

2023 Nissan Z First Drive: A Hotter Performer With Newfound Tech Smarts
nissan-z-2023-first-drive-holdingstill-cms

2023 Nissan Z First Drive: A Hotter Performer With Newfound Tech Smarts

Driving Porsche's Top-Secret Prototype Electric Race Car!
gt4-e-perf-still

Driving Porsche's Top-Secret Prototype Electric Race Car!

Our First Look at the All-New 2023 Ranger Rover Sport
land-rover-range-rover-sport-fl-still-v1

Our First Look at the All-New 2023 Ranger Rover Sport

2022 GMC Sierra AT4X: More Capable, Still Fancy
sierra-at4x-still

2022 GMC Sierra AT4X: More Capable, Still Fancy

This Dakar Rig From Audi Runs on Electricity and We Drove It
audi-rs-q-etron-still

This Dakar Rig From Audi Runs on Electricity and We Drove It

Tech Shows

The Apple Core
apple-core-w

The Apple Core

Alphabet City
alphabet-city-w

Alphabet City

CNET Top 5
cnet-top-5-w

CNET Top 5

The Daily Charge
dc-site-1color-logo.png

The Daily Charge

What the Future
what-the-future-w

What the Future

Tech Today
tech-today-w

Tech Today

Latest News All latest news

Apple and Meta Are Competing for Your Memories
screenshot-2024-03-22-at-17-41-16.png

Apple and Meta Are Competing for Your Memories

Nvidia's Project GR00T vs. Tesla Optimus: Competing Robot Strategies
240321-site-nvidia-project-groot-vs-tesla-optimus-v1

Nvidia's Project GR00T vs. Tesla Optimus: Competing Robot Strategies

What Google Gemini AI on the iPhone Could Look Like
240321-site-apple-and-gemini-ai

What Google Gemini AI on the iPhone Could Look Like

DOJ Sues Apple: Everything to Know About the Antitrust Suit
240321-site-doj-sues-apple-for-antitrust-on-iphone-v2

DOJ Sues Apple: Everything to Know About the Antitrust Suit

Microsoft Surface Pro 10, Surface Laptop 6 Are Here
240320-site-microsoft-surface-pros-first-look-v2

Microsoft Surface Pro 10, Surface Laptop 6 Are Here

Everything Announced at Microsoft Copilot and Surface Event
yt-microsoftai-supercut-clean

Everything Announced at Microsoft Copilot and Surface Event

Most Popular All most popular

First Look at TSA's Self-Screening Tech (in VR!)
innovation

First Look at TSA's Self-Screening Tech (in VR!)

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost
240123-site-samsung-galaxy-s24-ultra-review-4

Samsung Galaxy S24 Ultra Review: More AI at a Higher Cost

'Circle to Search' Lets Users Google From Any Screen
circlesearchpic

'Circle to Search' Lets Users Google From Any Screen

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop
asus-preces-00-00-25-11-still003

Asus Put Two 14-inch OLEDs in a Laptop, Unleashes First OLED ROG Gaming Laptop

Samsung Galaxy Ring: First Impressions
samsung-galaxy-ring-clean

Samsung Galaxy Ring: First Impressions

Best of Show: The Coolest Gadgets of CES 2024
240111-site-best-of-ces-2024-1

Best of Show: The Coolest Gadgets of CES 2024

Latest Products All latest products

Nuro R3 is an Adorable Self-Driving Snack Bar
240320-site-nuro-r3-first-look-v1

Nuro R3 is an Adorable Self-Driving Snack Bar

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day
240304-site-nothing-phone-2-first-look-v3

First Look: The $349 Nothing Phone 2A Aims to Brighten Your Day

Best of MWC 2024: Bendable Screens, AI Wearables and More
240229-site-best-of-show-at-mwc

Best of MWC 2024: Bendable Screens, AI Wearables and More

This Concept Laptop from Lenovo Has a Transparent Display
240225-site-lenovo-translucent-laptop-concept-v3

This Concept Laptop from Lenovo Has a Transparent Display

Motorola's Rollable Concept Phone Wraps on Your Wrist
240225-site-motorola-rollable-concept

Motorola's Rollable Concept Phone Wraps on Your Wrist

See Adobe Lightroom on the Apple Vision Pro
adobe-lightroom-00-02-58-03-still006-1

See Adobe Lightroom on the Apple Vision Pro

Latest How To All how to videos

Windows 11 Tips and Hidden Features
240311-site-windows-11-hidden-tips-and-tricks-v2

Windows 11 Tips and Hidden Features

Vision Pro App Walkthrough -- VisionOS 1.0.3
VisionOS 1.0.3

Vision Pro App Walkthrough -- VisionOS 1.0.3

Tips and Tricks for the Galaxy S24 Ultra
240216-site-galaxy-s24-ultra-tips-and-hidden-features-2

Tips and Tricks for the Galaxy S24 Ultra

TikTok Is Now on the Apple Vision Pro
tiktok-on-vision-pro-clean

TikTok Is Now on the Apple Vision Pro

Get Your TV Ready for the Big Game: Super Bowl Setup Tips
superbowl-tv-settings-thumb1

Get Your TV Ready for the Big Game: Super Bowl Setup Tips

How to Use a Quest 3 Like the Vision Pro
240202-site-spatial-computing-on-meta-quest-3

How to Use a Quest 3 Like the Vision Pro