But that leaves hundreds of millions of cars that we can't integrate by going and talking to that manufacturer.
They just weren't built with the capability to get Alexa in it.
And this is Alexa Echo Auto.
[BLANK_AUDIO]
Now this is gonna be available for invite this year.
And do not let the size of this device fool you.
The team has packed a huge amount of power inside of this.
And it turns out there's a number of different ways to connect to your car.
It's Bluetooth or Bluetooth LE, and this also has the ability to connect via auxiliary jack into your car's Entertainment system.
We are now making Alexa location aware.
I'll show you some demos of that, but one of the things we're doing is we're adding today location-based routines.
So that you can now tell Alexa do X when I leave my home, when I arrive at work, when I leave work.
Any kind of location.
Alexa, [SOUND], where's the nearest Starbucks?
[SOUND]
I found a Starbucks.
It's 0.1 miles away on 7th Avenue in Seattle.
It's open now until 8 PM.
[SOUND]
Read my book.
[SOUND] Getting your selection from Audible.
Resuming The Sum of all Fears.
So much the better for everyone if this had happened while-
Alexa, stop.
And then we've implemented navigation as well, so I can do things like, Alexa,
Give me directions to Sea-Tac airport.
Getting directions to Seattle Tacoma International Airport.
SEA at one seven eight zero one International Boulevard.
As I mention, Alexa Auto will be available-
Sorry.
for invite.
Oops.
Almost got it.
Regularly it's going to be $49.
But for those that help us shape what Alexa is going to look like in cars for the next few months, we are going to have a special invite price of just $24.99.
This is unbelievable, it's so great.
And I think when you try this you are going to find it to be a
Great product and we'll start shipping to invitees a little later this year.
