How do I put this bluntly?
Sales of the Nissan Titan are crap.
They don't sell even 3% of what Dodge Ram sells.
And of course, Ram's on the ascendency, so they say it's time to reinvent this vehicle, and they're forking it in two directions.
First of all, the newest one is this.
The Titan XD.
The XD means it now has a Cummin's Turbo Diesel available, as well as the big V-8.
But interestingly, it's got a different ladder frame underneath it, than the standard Titan that'll carry on with V-6 and V-8 gas option.
Now, this five-liter Cummins turbo diesel is not the same one that is shipped over to the folks at Ram.
It's a different engine family.
But it's a Cummins diesel, and that's what matters to truck folks.
The numbers are good, 310 horsepower.
And of course, the torque is killer at 555 pound-feet.
Look out beyond it there to the Aisin automatic transmission, but more importantly, to a different ladder frame than you'll find on the more garden variety.
The new Titan.
This one's much tougher, and that helps to yield the 2,000 or so pound payload they expect and around 12,000 pounds of towing.
That's definitely well beyond the half ton truck work.
Heavy duty is the key here.
At least 2,000 pounds of hauling, and some 12,000 plus pounds of towing.
This gets you into the serious truck realm where they really wanna play with this guy.
Nissan'll tell you that this vehicle is aimed solely at the serious truck outdoorsy American rural customer.
The same customer that might look askant to the Japanese truck in general, I might add.
The other interesting angle to their strategy, here, is that at the same time they're pushing diesel and heavy duty, Ford and Ram can barely make enough of their efficient V6 pickups to satisfy showroom appetite.
This guy comes out late twenty fifteen, the XD, and then in twenty sixteen will get the other,basic Titan carrying on with the same new look.
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