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Detroit Auto Show 2017
2015 BMW 2 SeriesIn the confusing model shifts of BMW, 3 Series lost two doors and became the 4 Series, and the 1 Series became the all-new 2 Series, which debuts at the 2014 Detroit auto show.
Of BMW's in this kind of convulsive era of model changes right now. The three recently in two-door form became the four, now the one lose its lease on life and becomes the two. Here's the two series Coupe only, bigger than the ones who don't fit in the dinky categories, smaller than a three so that it doesn't cannibalize the company's cash cow. From the size of a quarter views, here's what I see. It still has that kind of a tragic truncated ramp of the one series, but they got rid of that sad mouth scallop on the side that made the one like it was melting and bending in the middle. Overall, it's a car with a little more presence but they can still bring it in to the price that's going to be in the zone of folks who would never spend 40 on a car. That's a hot zone because Mercedes recent introduction to CLA has been on fire. And that car starts to just a tick under 30 before destination. So, all the Germans are rushing to do something cheaper. Now, I'm in for M235i which is the hot rod model of the two they'll have the inline six that everyone knows and loves. But the car I think is gonna really interesting is, that guy. The 228i with a two liter turbo 4 that puts out 240 horse, gets to 60.54 seconds and still delivers 2335 MPG. Overall, to me that's a great story. And again, a car it's gonna be starting somewhere around $33,000. So 33,000 or so when this guy arrives for a car that looks like a BMW. Not so much like a BMW they only sell over there. That's an important sticking point of the American market but they got to be careful not to go too far up and carve away the bottom of three series. It will be an interesting sport to watch. But I suspect they got a hit on their hands.