If you don't live in Europe, don't watch this video.
It might just annoy you.
This rather handsome looking Volvo probably won't be coming to where you are, certainly not the US any time soon.
It's related to the current C30 but with very different and impressive lines unless you have a problem with hatchback DNA, which the US market usually does.
Now of course, safety remains front and center with this company.
They're crowing about their front pedestrian airbag.
When impact with a pedestrian is detected up in the front bumper area, an airbag pops up under the rear edge of the hood and that pad's not just it but also the base of the windshield and around the lower A pillars.
That's where most serious pedestrian impact injuries come from.
Compared to that, things like cross traffic alerts and self braking seem, well, pedestrian.
Infiniti QX Inspiration concept previews the brand's first all-electric...
Checking the tech in the 2019 Lexus UX 200
2019 Lexus UX 200: A high-style crossover low on performance
The fastest Jeep in the West: 2018 Grand Cherokee Trackhawk
uConnect still golden in the 2018 Jeep Grand Cherokee Trackhawk
5 things you need to know about the 2019 Nissan Navara
2019 Toyota Tacoma TRD Sport: Not a great lifestyle enhancer
Checking the tech in the 2019 Toyota Tacoma
Five things you need to know about the 2019 Nissan Terra