VW is taking some of the rugged styling from its Basecamp concept and offering it to customers.
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It's doing so with the Basecamp Accessories kit which includes some dealer-installed rugged-looking plastic body cladding.
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The kit will retail for $2,500 but pieces will be able to be purchased individually from dealers.
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There are also a set of optional 17-inch wheels made by fifteen52 which retail for $1,000 for four.
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With the wheels, some chunky off-road tires and the body kit, the Atlas ditches some of its staid looks and looks more like something you'd see on a dirt road.
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VW estimates that a dealer can install the Basecamp kit in 4 to 5 hours.
