If you're not convinced that VW's new Beetle is more masculine than ever before, then check out this even more aggressive concept model.
Compared to the sufficiently macho regular Beetle, the E-Bugster features a chopped and flattened roof line, as well as pumped-up wheel arches.
As the "E-" prefix suggests, this concept Beetle has an electric motor up front, instead of its regular petrol or diesel forms of motivation.
Where the rear seats would otherwise be is a lightweight (80kg) battery module, capable of delivering 180km of range.
With 85kW at the driver's disposal, the E-Bugster can hit 96km/h in just over 10 seconds.
Opt for the company's quick charger, and the E-Bugster can be recharged in around 35 minutes. VW won't say how long it takes to replenish the E-Bugster's batteries via a regular 240V outlet, though.
If you're not a fan of stark white, you're fresh out of luck.
Instead of the familiar VW entertainment and nav system, there's an LG tablet. Below that is another touchscreen for the climate-control system. These are joined by electronic readouts at the top of the dash and instrument panel.
Derek Fung travelled to the Detroit Motor Show as a guest of Ford.