This is the Tesla Cybertruck.
Elon Musk says it will be available with three battery ranges, from "250-plus" to more than 500 miles on a single charge.
Tesla also promises an aggressive starting price a hair below $40,000.
Inside, there's seating for six.
You're unlikely to confuse this for anything else on the road.
Clearly, some things will need to change for the production version.
Tesla sounds pretty intent on building the Cybertruck, but there's still plenty left to learn about this interesting creation.
There aren't windshield wipers, for example.
Nevertheless, we'll see if it hits the road in two years, as Elon promised.
Keep scrolling or clicking to see more of the Tesla Cybertruck at its launch, plus some press shots from Tesla.