Rolls-Royce on Thursday unveiled the Black Badge Cullinan.     

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Positioned to appeal to buyers with more interest in driving and more interest in standing out from the crowd, Black Badge will offer a more customized look and the oomph to match.

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Under the hood is Rolls-Royce's 6.75-liter V12, but power and torque are up 29 horsepower and 37 pound-feet to a net 600 hp and 664 lb-ft.     

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Hitting the "Low" button on the transmission stalk will open up the car's new exhaust system, which provides a far more sinister note.     

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There is no Sport mode, per se, but pushing the throttle past the 50% mark will change how the engine and transmission work together, making for a more exciting drive.     

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Its signature color is (as you may guess) black, but there are tens of thousands of colors on offer, provided the owner doesn't supply a specific shade for Rolls-Royce's Bespoke department to recreate.     

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The signature Spirit of Ecstasy hood ornament is presented in black chrome, its finish mirroring what's found on both the grille and the liftgate.     

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Much of the remaining exterior shiny bits are clad in black.

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For the first time ever, Rolls-Royce will offer a painted brake caliper.    

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Keep scrolling or clicking to check out even more pictures of the Black Badge Cullinan.

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