This week, Ram unveiled the Ram HD Laramie Longhorn.     

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It's an appearance package that aims to make the interior about as fancy as possible with Southwestern flavor. 

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Ram gussied up the exterior with a unique chrome grille and LED headlights up front.     

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It maintains the premium look with chrome bumpers, side steps, wheel flares and 20-inch alloy wheels.     

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Big ol' Laramie Longhorn badges, meant to resemble belt buckles, are along for the ride as always.     

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Two-tone colors are available, too.    

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Inside, the dashboard is wrapped in full-grain leather, which also extends to the door panel trim and armrests.

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There's some Southwestern style stitched into the seats for good measure.

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The rest of the interior is decked in satin chrome, brushed nickel and plenty of Longhorn branding.     

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Keep scrolling to check out even more pictures of the Ram HD Laramie Longhorn.

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