Mopar @ SEMA 2012

SRT Viper

Dodge Challenger 'Daily Driver'

Dodge Charger Juiced

Dodge Dart Leadfoot Blue

Dodge Dart Carbon Fire

Dart Slingshot

Abarth Venom

Fiat 500 Beach Cruiser

Magneti Marelli Fiat Argento

Fiat Abarth Cafe Racer

Chrysler 300 Luxury

Mopar '12 300

One Lap Grand Cherokee SRT

Little Red Express

Power Ram

Urban Ram

Jeep Wrangler Sand Trooper

Jeep Wrangler JK-9

Jeep Cherokee Half & Half

When most people think "Mopar," they're thinking about powerful Dodge vehicles and big, brutish engines.
Caption by / Photo by Antuan Goodwin/CNET
There was plenty of that on hand at the 2012 SEMA Show in the Mopar booth. This SRT Viper's V-10 engine has been augmented with Mopar performance parts.
Caption by / Photo by Antuan Goodwin/CNET
Every part on this Dodge Challenger's mods list (from the upgrades suspension components, to the Katzkin leather interior, to the Kicker stereo system) was accompanied by a Mopar product number. Almost anyone with a bit of know-how and a DIY spirit could recreate this car in their driveway.
Caption by / Photo by Antuan Goodwin/CNET
This orange Dodge Charger Juiced (get it?) features a mix of Mopar parts and prototype components that boost its output to 650 horsepower while still remaining CARB-legal.
Caption by / Photo by Antuan Goodwin/CNET
The newest member of the Dodge family, the Dart, was also represented at the Mopar booth.
Caption by / Photo by Antuan Goodwin/CNET
This Dart's carbon fiber theme is pulled off using mostly prototype parts, but it represents the high level of customization available to Dart drivers.
Caption by / Photo by Antuan Goodwin/CNET
I've called the Dart "the new Neon" before. The Neon (and its SRT-4 variant) was embraced by the aftermarket in a way that Dodge's followup act, the Caliber, never was.
Caption by / Photo by Antuan Goodwin/CNET
It's still odd for me to see the Fiat 500 sharing floor space with the likes of the Dodge Viper and Chrysler 300, but Mopar has embraced the zippy little ride and its Abarth variant.
Caption by / Photo by Antuan Goodwin/CNET
This widebody 500 features heavily customized aesthetics, deep dish-style rims, and a roof rack complete with a surfboard.
Caption by / Photo by Antuan Goodwin/CNET
Inspired by Magneti Marielli's racing heritage, this Abarth 500 is almost too Italian for the Mopar crowd.
Caption by / Photo by Antuan Goodwin/CNET
This steely Abarth 500 draws most of its inspiration from the Cafe Racer style motorbike that is towed behind it.
Caption by / Photo by Antuan Goodwin/CNET
A pair of Chrysler 300s graced the Mopar booth. The 300 Luxury emphasized style enhancements.
Caption by / Photo by Antuan Goodwin/CNET
The other, dubbed the "Mopar '12 300," featured a stealthy back finish and modest performance upgrades. Both 300s were powered by the 5.7-liter HEMI V-8. Curiously, I saw no 300 SRT-8 in the booth.
Caption by / Photo by Antuan Goodwin/CNET
This Grand Cherokee SRT was built with the One Lap of America in mind, an 8-day racing event that features street legal cars.
Caption by / Photo by Antuan Goodwin/CNET
The Little Red Express is one of the cooler trucks in the Mopar booth, featuring 22-inch wheels and unique dual, vertical exhaust stacks.
Caption by / Photo by Antuan Goodwin/CNET
The Power Ram features a 3-inch lift and Mopar cold-air intake and cat-back exhaust.
Caption by / Photo by Antuan Goodwin/CNET
Rather than raise the Urban Ram up, Mopar lowered it closer to the tarmac with a performance-handling kit. Under the hood, a 392 Hemi crate engine breathes in through a cold-air intake and out through Mopar headers and dual exhaust.
Caption by / Photo by Antuan Goodwin/CNET
This Jeep Wranger has been modified with a 5.7-liter Hemi conversion kit, prototype eight-lug Beadlock wheels with 42-inch tires, and a laundry list of Mopar parts.
Caption by / Photo by Antuan Goodwin/CNET
This Wrangler Unlimited has been converted into a pickup truck with the JK-8 conversion kit, a Mopar accessory that takes its cues from the Jeep Scrambler CJ-8 from the 1980s.
Caption by / Photo by Antuan Goodwin/CNET
This Jeep has a split personality. One half is bone stock, while the other has been upgraded with Mopar accessories, giving showgoers a before-and-after look.
Caption by / Photo by Antuan Goodwin/CNET
Updated: