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Land Rover draws a line in the snow for its 70th birthday

It took more than 20,000 steps to recreate the Defender's boxy silhouette.

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Andrew Krok
Land Rover Defender Outline
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Land Rover has created an 820-foot outline of the classic Defender SUV as part of the automaker's 70th-birthday celebration.     

Land Rover Defender Outline
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The outline was drawn in the snow of the French Alps, at an elevation of nearly 9,000 feet.     

Land Rover Defender Outline
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Simon Beck, a snow artist, used his feet to create the outline in the midst of freezing temperatures.    

Land Rover Defender Outline
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It took 10.2 miles of walking and 20,894 steps in total to create the outline.

Land Rover Defender Outline
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The automaker will celebrate April 30 as World Land Rover Day.   

Land Rover Defender Outline
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It marks 70 years to the day since the original Land Rover's debut at the 1948 Amsterdam Motor Show.

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That day, Land Rover will host a livestream from the UK that will feature people who had a hand in creating a wide variety of the SUVs that Land Rover has released, from the original in 1948 all the way to the Discovery in 1989. 

Land Rover Defender Outline
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Sounds like a good time.

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Or, at the least, it sounds better than trudging about in the snow for 10.2 miles.

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Keep scrolling to check out a few shots of Land Rovers old and new in the snow!

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Land Rover Defender Outline
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