Land Rover has created an 820-foot outline of the classic Defender SUV as part of the automaker's 70th-birthday celebration.     

Published: / Caption: / Photo: Land Rover / Read the article
1
of 12

The outline was drawn in the snow of the French Alps, at an elevation of nearly 9,000 feet.     

Published: / Caption: / Photo: Land Rover / Read the article
2
of 12

Simon Beck, a snow artist, used his feet to create the outline in the midst of freezing temperatures.    

Published: / Caption: / Photo: Land Rover / Read the article
3
of 12

It took 10.2 miles of walking and 20,894 steps in total to create the outline.

Published: / Caption: / Photo: Land Rover / Read the article
4
of 12

The automaker will celebrate April 30 as World Land Rover Day.   

Published: / Caption: / Photo: Land Rover / Read the article
5
of 12

It marks 70 years to the day since the original Land Rover's debut at the 1948 Amsterdam Motor Show.

Published: / Caption: / Photo: Land Rover / Read the article
6
of 12

That day, Land Rover will host a livestream from the UK that will feature people who had a hand in creating a wide variety of the SUVs that Land Rover has released, from the original in 1948 all the way to the Discovery in 1989. 

Published: / Caption: / Photo: Land Rover / Read the article
7
of 12

Sounds like a good time.

Published: / Caption: / Photo: Land Rover / Read the article
8
of 12

Or, at the least, it sounds better than trudging about in the snow for 10.2 miles.

Published: / Caption: / Photo: Land Rover / Read the article
9
of 12

Keep scrolling to check out a few shots of Land Rovers old and new in the snow!

Published: / Caption: / Photo: Land Rover / Read the article
10
of 12

Published: / / Photo: Land Rover / Read the article
11
of 12

Published: / / Photo: Land Rover / Read the article
12
of 12
Up Next

2018 Land Rover Range Rover Velar stuns in Scandinavia