X

Land Rover draws a line in the snow for its 70th birthday

It took more than 20,000 steps to recreate the Defender's boxy silhouette.

andrewkrok.jpg
andrewkrok.jpg
Andrew Krok
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
Andrew Krok
Land Rover Defender Outline
1 of 12 Land Rover

Land Rover has created an 820-foot outline of the classic Defender SUV as part of the automaker's 70th-birthday celebration.     

Land Rover Defender Outline
2 of 12 Land Rover

The outline was drawn in the snow of the French Alps, at an elevation of nearly 9,000 feet.     

Land Rover Defender Outline
3 of 12 Land Rover

Simon Beck, a snow artist, used his feet to create the outline in the midst of freezing temperatures.    

Land Rover Defender Outline
4 of 12 Land Rover

It took 10.2 miles of walking and 20,894 steps in total to create the outline.

Land Rover Defender Outline
5 of 12 Land Rover

The automaker will celebrate April 30 as World Land Rover Day.   

Land Rover Defender Outline
6 of 12 Land Rover

It marks 70 years to the day since the original Land Rover's debut at the 1948 Amsterdam Motor Show.

Land Rover Defender Outline
7 of 12 Land Rover

That day, Land Rover will host a livestream from the UK that will feature people who had a hand in creating a wide variety of the SUVs that Land Rover has released, from the original in 1948 all the way to the Discovery in 1989. 

Land Rover Defender Outline
8 of 12 Land Rover

Sounds like a good time.

Land Rover Defender Outline
9 of 12 Land Rover

Or, at the least, it sounds better than trudging about in the snow for 10.2 miles.

Land Rover Defender Outline
10 of 12 Land Rover

Keep scrolling to check out a few shots of Land Rovers old and new in the snow!

Land Rover Defender Outline
11 of 12 Land Rover
Land Rover Defender Outline
12 of 12 Land Rover

More Galleries

My Favorite Shots From the Galaxy S24 Ultra's Camera
A houseplant

My Favorite Shots From the Galaxy S24 Ultra's Camera

20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
magic-v2-2024-foldable-1383

Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra

10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
Samsung Galaxy S24

The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum

23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
The Galaxy S24 Ultra in multiple colors

Samsung's Galaxy S24 Ultra Now Has a Titanium Design

23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
img-0368.jpg

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

34 Photos
17 Hidden iOS 17 Features and Settings on Your iPhone
Invitation for the Apple September iPhone 15 event

17 Hidden iOS 17 Features and Settings on Your iPhone

18 Photos
AI or Not AI: Can You Spot the Real Photos?
img-1599-2.jpg

AI or Not AI: Can You Spot the Real Photos?

17 Photos