This is the new Lamborghini Urus!
It is a 650-horsepower, twin-turbocharged V8 super-SUV.
Lamborghini actually calls it a Supersport Utility Vehicle, an SSUV, but we'll see whether that moniker sticks.
Regardless, with a top speed of 190 mph it is the fastest SUV out there.
And a 3.6-second 0-62 sprint ain't too bad either.
As expected, it looks plenty aggressive on the outside, but far more restrained than other Lamborghinis.
But the interior is, at least, plenty outrageous to match earlier Lambos.
It seats four, as you'd expect.
But rear headroom is a bit disappointing.
Corporate savior or blasphemy? We'll find out next year, when they hit dealers.