Kia's booth has been a consistent source of joy during my eight years covering the SEMA Show in Las Vegas. I can always count on the Korean automaker to bring some of the craziest customs; the 2015 show is no exception.
Kia gives us no info about the powertrain, so I'm assuming that the turbocharged 1.6-liter engine and front-wheel-drive transmission survive transformation unmolested. At the very least, it's got a freer flowing exhaust.
All six of Kia's customs feature a badge that indicates a different region of Kia's nationwide celebration of the American roadtrip. The Trail'ster, example, is inspired by the Rocky Mountain region. The Mud Bogger is inspired by the South.
The custom was built by LUX Motorwerks and, according to Kia, "this isn't any average chop job." The attention to detail comes through in, well, the details of this custom. Just check out this Tiarra Luxury chrome grille.
The interior is upholstered with white leather, which not only looks good but will stay cool when exposed to the sun. Whether it'll stay bright under the passengers' buns depends on how diligently it's cleaned.
The Optima is suspended over chrome 20-inch HRE S104 wheels. Kia feels that 245 horsepower is enough to cruise with, so the sedan's front-wheel-drive turbocharged four-cylinder powertrain is unmodified.