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Icon 4x4's electric 1949 Mercury coupe is a look at the future of hot-rodding

With a body from the 1940s and guts from the late 2010s, the Icon Merc coupe manages to live somewhere outside of time.

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Kyle Hyatt
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Icon Derelict 1949 Mercury Coupe EV

Icon's electric reinterpretation of the 1949 Mercury Coupe is an answer to a question that many car enthusiasts are afraid to ask.

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That question being how can we justify the continued existence of our dirty classic cars in the face of ever-increasingly dire climate predictions?

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Can an electric car based on classic car guts provide the same visceral experience that enthusiasts want?

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Can the expense of the technology and the way it changes so radically in such a short amount of time be made financially viable?

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The Icon Merc has been in development for quite a while now, largely to work out all of its squeaks and rattles.

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The issue of NVH didn't really occur to Ford/Mercury engineers at the time, especially without the noise and vibration from an engine to mask it.

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The car is powered by two electric motors and the 85kWh battery pack from a Tesla Model S. 

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