The G80 is one of two sedans that Hyundai is using to launch its all-new Genesis luxury brand. Genesis will sit alongside Hyundai in the same manner as Lexus and Toyota.

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At a base price of $41,400, and $55,660 when fully loaded, the G80 is priced for value, but it competes well feature-for-feature with luxury stalwarts such as Lexus, BMW and Mercedes-Benz.

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The G80 is a rear-wheel-drive, front engine sedan, a format favored by luxury makers.

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The cabin is quite roomy for both front and rear passengers, with ample headroom.

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Genesis offers the G80 with either a 3.8-liter V6 or a 5-liter V8 engine. The former can also be optioned with all-wheel-drive.

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The side graphic of the G80, the side window opening, shows something similar to BMW's Hofmeister kink at the C-pillar.

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The big, full-frame grille is reminiscent of that seen on Audi's cars.

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The 5-liter V8, using direct injection, makes 420 horsepower and 383 pound-feet of torque.

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19-inch wheels come standard with the G80 V8, and this model uses staggered width tires, with 245s on the front and 275s at the rear.

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Genesis' version of the Hofmeister kink can be seen at the rear of the side graphic.

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Big, comfortable front seats incorporate heating and cooling, also standard on the G80 V8.

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The wood trim uses a matte finish, making it look very natural and contributing to the elegance of the cabin.

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There aren't too many amenities for rear seat passengers, beyond the well padded seats.

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Genesis doesn't push the boundaries much with in-cabin features, but everything it does include works easily.

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The G80 V8, and V6 models with the Ultimate package, get many standard features, plus a large, 9.2-inch LCD in the dashboard.

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Electric power steering shows ample heft to let you know you're in control of the car.

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Genesis retains analog gauges on the instrument cluster.

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The head-up display shows navigation and speed, and comes standard with the V8 version of the car.

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And eight-speed automatic transmission is the only gearbox available.

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The dial and buttons below the shifter control infotainment functions. Click through for plenty more shots of the G80.

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