Ford showed off this Start concept at the 2010 Beijing Auto Show, a fitting design for a country growing in its thirst for automobiles among a large urban population.
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The Start concept appears to lack real headlights, instead using a row of LEDs, a typical concept trait that is slowly making its way into production cars.
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Ford is currently launching the Fiesta worldwide, which should serve as a template for any next-generation small car launches, if anything like the Start ever enters production.
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The Start is thought of as a car for first-time buyers that fits well into an urban environment, its small size doing well in traffic and parking.
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The most realistic feature of the Start Concept is the three-cylinder 1-liter engine using Ford's EcoBoost technology. Ford claims this tiny engine would deliver the power of a larger displacement four-cylinder engine.
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This concept is shown with a five-speed manual transmission, off the shelf technology for Ford.
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One of the most intriguing elements is this large LCD, with application icons similar to those on an iPad.
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Thin seats enhance interior room in the Start and add a sporty flair.